The Copywriting Team

Helping You Make More Money Faster...

Where Are Your Customers?

It's Handled: You Take Care of Your Business, We Take Care of Getting You Customers

From:  Mike Seiler and Rachel Trueblood
           The Copywriting Team
           Online Conversion Specialists
Date:    September 15, 2007
Subject:  Discovering Your Next Sales Success
 

Dear Prospective Client,

Let me save you some time by telling you who this sales letter is NOT for.

• If you have more business than you can handle and you're making money hand over fist, you don't need to keep reading.
   
• If you're great at writing sales letters and can dash them off faster than a leopard can catch a gazelle, you can stop reading here.
   
• If your idea of thinking big is to buy a keg instead of a six pack for Saturday night, move on.

Still with me?

Pay careful attention to what I'm about to say if you:

• Want something more out of life than to be able to tell your friends about that keg you got on Saturday night. Do you know in your heart you were meant for something bigger and better?
   
• Know there are lots of bad eggs masquerading as "gurus" out there who will tell you just about ANYTHING to get you to fork over your hard earned cash.  They don't really care if you succeed with their overpriced information. Sometimes a "do it yourself" approach takes too long.  The internet can easily overwhelm you.  Don't get caught in "analysis paralysis."
   
• Are ready for the fast track to success.  Knowing the internet marketing pitfalls to avoid will save you tons of heartache. Having the right professional in your corner will save you from having to pay your dues to the school of hard knocks.  It's not your fault if you haven't created the overwhelming success that you know is yours yet.  You just haven't yet found the right team of gifted individuals to catapult your dream to reality.  We can help.

Here you are, reading this sales letter... and you're wondering, "I wonder if he's any good?" ... and "How much does he charge?" (Trust me, we'll get there.)

... so keep reading.  After all, if you're still here, it means you're curious about what kind of copywriting fireworks I'm going to splash across your screen in the next few minutes.

I mean, you're going to judge our talent and appropriateness for your projects by what you see here. What you see here is what you get, right?

Nope.

A good copywriter is a chameleon, changing colors depending on the color of the branch or leaf he's sitting on..

You're the client.  It's our job to understand your marketing needs better than you do.

Then, we go to work, creatively weaving an online marketing campaign that will help you make more money faster.

So let's boil this down to the kind of sound bite that'll bubble up from your subconscious whenever you're worried that your business isn't going to make it big.

So, here's the phrase that's going to stick...

"Make More Money Faster"

... or, for those of you still in detailed analysis mode, here's what you'll be saying to yourself...

"The Copywriting Team will help me make more money faster."

But you see the problem with that statement? 

Think about it. 

Your B.S. detector needle should now be pegged deep in the red line on the right side of the scale, alarm buzzers shrieking.

After all, why should you believe us?  What do you have to go on, unless somebody told you, "Check out www.TheCopywritingTeam.com. -- They Rock!"

Could have happened.

But let's suppose you came here without a kick-butt endorsement from a trusted associate.  Where does that leave us, The Copywriting Team, Online Conversion Specialists?

Now, for those of you who like to skim, I'll save you the trouble and tell you that I'm next going to PROVE how we can make that big, hairy, audacious claim, "make more money, faster."  You can just scroll to the bottom and fill out the "Please Contact Me" form.

Still with me?

That makes you more diligent than most.  You must be really serious about finding the right copywriter.

OK then, let's dive right in.

First, in case you haven't figured this out, not all copywriters are equally good at all copywriting tasks.

Why? That's what we're passionate about and have been for decades. 

We know the customers in those categories like the backs of our hands because we ARE them!

When you talk to us, you'll discover how much we really know about those markets.

And others.

Lots of others.

Would you like to see an example of one of our OWN sales letters?  Click here:  www.forgojiberries.com

So, if you like everything you've read, contact us and we'll tell you if we can help YOU "make more money, faster."

I'm making sure I don't waste people's time who shouldn't be reading this. 

But you've been waiting patiently enough.

It wouldn't be fair to put this off any longer.

You want to read a testimonial that reassures you that you're going to be making the right decision by  contacting us:

OK, we got that out of the way. 

"Not so fast," you say...

"I want to see pages and pages of testimonials.  I want to scroll down through all of them until my fingers are worked down to bony nubs from the effort."

Do you really? Thought not.

After all, do you think I'd showcase testimonials that aren't glowing with all kinds of feel-good superlatives?

Of course not.  As they say in the investing field, past performance is no guarantee of future results.

Want more proof?  Given a long list of testimonials, how many do you actually read before you skip ahead?  You know they're all going to say good things, so why bother reading all of them?

So, if you want to know what we can do FOR YOU, you'll have to fill out a quick and easy form.

(Note: "quick and easy" is copywriting code for "nearly impossibly difficult."

Just kidding.  Please Contact Me Check it out for yourself.)

But here are a couple more testimonials anyway:

"The Results Exceeded My Expectations" "Mike and Rachel did an article marketing campaign for my company, Investing Systems.  My goal was to increase the rank of my website, stock-picker-rt.com, for targeted keyphrases.    Going in I knew that it would take a while to get top ranking. Of course, the three major search engines,Google, Yahoo and MSN, punish you severely if you make it obvious that you're seeking top ranking, and I wanted to avoid that.   I also knew that it takes a carefully crafted mix of keywords for SEO to be successful, and Mike and Rachel helped me pick them.  After 4 months of their detailed, custom work, the results exceeded my expectations.  I now dominate the search results in all 3 search engines on many of the targeted keywords!   I now have far more eager, trusting visitors to my website.  Since I know how much each visitor is worth to me, I can say with confidence that my investment in Mike and Rachel's SEO will pay back many mulitples in sales.   I was happy with the job they did; it was terrific.  They really understand SEO, excellent writing and how to increase rank." Douglas Newberry Amelia Island, FL www.stock-picker-rt.com

Can I confess something?

There's another reason we don't have reams and reams of testimonials to give you a false sense of security.

And good for you if your B.S. detector was not fully pacified by our "Nobody ever publishes a bad testimonial" argument.  But think about it, it is true.

You see, we haven't been writing copy for the last few decades.  If you want somebody like that, be prepared to spend $15,000, $25,000... even $50,000 or more, plus a percentage of your sales.

That's if you can even get somebody of that caliber to return your phone calls.

What have we, The Copywriting Team, been doing instead?

We've been in business for ourselves.  Like you, WE KNOW what if feels like to be worried about where the next sale will come from.

Let us tell you about who we are so you'll know what to expect when you start working with us.

Two For The Price of One

"We" are the team of Mike Seiler and Rachel Trueblood.  We own an internet marketing business together, and share a home and our lives.

Now let's see what Mike's better half has to offer...

So now you have a picture of each of the parts of the Mike and Rachel team.  Take a look at what the whole team brings to the table... 

As you can see, this is a clear case of the whole being greater than the sum of the parts.

And it shows.

Why Select Mike And Rachel?

What's the bottom line?  Why select us? What's this mean to you?

We (Mike and Rachel), The Copywriting Team, are full of the kinds of life experiences that will let us understand your business needs.

We are fun and easy to work with because we've seen it all and been through it all.

More to the point, we have the experience to help you figure out how to make more money, faster.

Now, if you're about to go into "skim mode"  let me suggest that you check out the contact form.

Still here?

Usually, by this point, most people have already filled out the contact form.  I could probably lift a section right out of "War and Peace" and paste it here to give this sales letter some bulk and almost no one would notice.

But YOU would notice.

So, what else can I tell you?

I know!  Let's answer some commonly asked questions

So, without further ado, here's the FAQ.   (That sound corny or amusing? -- you pick.)

FAQ - All You Can Ask

Q:  What's this "Copywriting Team"  bit?  Please explain.

A: Rachel Trueblood and Mike Seiler work together as a team.  We work on your copy together.  What this means to you is that you get a much more polished, smooth read. Copy should not draw attention to itself.  It makes sales. Your copy will get a trial by fire because two sets of highly skilled eyeballs have gone over every inch of it.

Also, there is a second meaning. When you engage us in your project, we become part of your team.  A combination of over 100 years of life experience between us are available to enhance the success of your project. Decades of business experience and years of internet marketing experience stand ready to give you a competitive edge. We can't charge for our battle scars while fighting our way through the school of hard knocks, but you might find our experience priceless for your marketing campaign.

Q: What can I expect after I fill out the contact form?

A: One of us will get back to you within 24 hours except on weekends, and holiday seasons. Then it might take a little longer.

Q:  What will be discussed in our first phone meeting?

A:  It'll be business-like, but friendly.  We want to understand if we REALLY fit into your project.  It's not going to be a high pressure sales job.  We're good enough that we can be choosy about our assignments.  We select projects that are fun (hint, hint) and profitable for everyone involved.  This is good for you too, because we give it our all, so that we can help you  "Make More Money, Faster" (read by chorus)

Q: If you decide to accept my project, what next?

A:  We will send you out a detailed questionnaire.  This is not something you're going to be able to just dash off if you want to end up with a killer sales letter.  This is going to take a bit of work.  I can't sugar coat this. The more effort you put in, the better our results will be.  I wish this could be magic, where you just wave a stack of $100 dollar bills and you get back copy that could sell ice to Eskimos.  Yes, we can write copy like that, but we're going to need help from you.

Q: How long will my project take?

A: Two things:  The more time we have, the more we're likely to fuss until your copy shines.  Also, we reserve the right to charge a rush fee if you need it... like... yesterday.  But hey, we thrive on the challenge of getting it done, too.  You won't know until you ask if we have an opening when you need us.

We usually schedule a couple of assignments per month.  Writing great copy is hard work.

Q: What if my question has not been answered?

A: This web page is a living document.  It moves and changes depending on your feedback.  How do you do that?  Contact us.

Aside: You'll be more interested if you know that your opinion matters.  But the search engines like constantly-changing content too. Talk to us about our SEO (Search Engine Optimization,) SEM (Search Engine Marketing) and PPC (Pay Per Click) services if you want to know how getting to the top of Google and other search engines can save and make you money.

Q: Oh yeah. The biggie.  How much is this going to cost?

A: Copywriting is custom work.  Plan on around $5,000.00 (half up front, half on delivery) for a sales letter plus a series of 7 autoresponder emails for your list. 

Whoa. 

Back up here. 

You might be wondering,

"How Can Copywriting Be Worth That Much?"

Glad you asked.

Obviously, if this seems like WAY too much money, then you've got a project that doesn't have the kind of potential it takes to make it to the Big Time.  Sorry.  "Next."

Now, for everyone else, remember what I said above, "Make more money, faster."

What does that really mean? 

It means that a good sales letter is NOT an expense.

It's an asset.

A good sales letter will make you more money than it costs! Over and over again.

Or, if you prefer the hyped-up version, a good sales letter, "Will bring customers running to you, waving their credit cards with a wild eyed, crazy look in their eyes Then they'll climb all over each other to plead with you to max out their card before you run anybody else's."

Yeah, that kind of hype makes me sick too. 

We're more of the "soft sell,"  gentle persuasion types here.

We inform.

We entertain.

And the sale happens easily, gently. 

Trust me, you'll have fewer refunds and customer service issues that way than if we grab your prospects by their throats and squeeze the living daylights out of them until their credit cards drop from their limp hands into yours.

Aside:  In my opinion, the amount of hype I've seen in some sales letters gives the copywriting industry a bad name.  The shame is that it's not necessary.

Human nature will not change in our lifetimes.

The fact is that people are constantly thirsting for great products that solve their problems and make them feel good.

You don't have to hit them over the head if your product is right for them.

Gentle, friendly, informed persuasion will do just fine.

We can do that for you...

... and we'll do it in such a way that you'll make more money than it costs. 

I can guarantee that we'll turn out engaging copy using sophisticated, subtle, timeless psychological triggers.

These triggers get potential customers to fall into a buying trance.

"Are Your Sales Materials Guaranteed?"

Of course.I guarantee:

•  you will receive well written sales materials that use time proven sales techniques.
• It will be ready on time.
• I'll even revise it up to 3 times within 30 days of delivery.

Unfortunately, I can't guarantee you'll make a fortune with it.  I've been in business long enough to know that there are some things beyond my control.

This means you have responsibilities in the sales process as well.

Your responsibilities are:

• Make sure there's a market for your product.
   
• Make sure your product is a good value and make sure your offer accurately reflects the product.
   
• Make sure you plan for the large number of details that go into making the sale such as the look of the site, the order processing, your source of prospects, etc.

I wish I could tell you that great copy conquers all. Although I'm highly skilled and good at what I do, I don't have the magic wand to unconditionally guarantee your success.

Now, about our $5,000 fee. I know that almost everyone uses the following gimmick.  You start out with a high dollar figure and then, using various lame excuses, whittle it down to a number that then suddenly seems much more reasonable in comparison to where you started.

Pleeeease! Am I really going to convince you with such a cheap shot?

Look, I'll be glad to do such a price countdown for a less sophisticated market.

Yes, I'll be glad to charge less for a smaller project... or if you do more of the work.  Like I said, copywriting is a custom job.  Every assignment is different.  I really can't tell you what it'll cost until we've had a chance to chat. Sometimes there are extenuating circumstances where I'll charge less.

You won't know until you ask, and you can't ask until after you fill out the fill out the contact form.

Well, if you've made it this far, then you've probably figured out what your next step is: (one more time with feeling...)  Fill out the Please Contact Me form.

Feel free to call us at 303-642-0277.

Signed,

Mike and Rachel
The Copywriting Team
Online Conversion Specialists

P.S.  Are you still reading or did you skip the sales letter and come directly down here?  Here's the Reader's Digest Condensed Version: you need to make money.  You need customers to buy from you.  You can't do it at gun point, so you have to convince them.  We can help you with that.  In fact, if you don't feel like we can help you make FAR more money than we cost, you're not going to contract our services. But you won't know that until you fill out the contact request form.  So, let's talk.

P.P.S  Yes, we'll talk about how we'll help you make more money, faster.

P.P.P.S.  Still reading?  Look, the whole point here is to have people who are qualified to make marketing decisions for their organization fill out the contact request form.  Is that you?  What else can I say? Just do it.